EP. 022 Become a Sought-After Consultant Through A Compelling Offer [PART 2 OF 6]

podcast Aug 12, 2021
 
 
Are you taking consulting work that comes to you even if it's below your targeted rate because you don't want to leave money on the table? To avoid operating in this desperation mode you need to create a compelling consulting offer. 
 
A compelling consulting offer is a powerful message, something that evokes interest that satisfies a need or a want of your ideal client.  The purpose of a compelling offer is to attract demand for your business so you’re not dependent on other people, like recruiters, to sell what you do. With this type of offer, you can get in the driver's seat of your business and become known for and eventually sought after for your expertise.
 
I this episode, I cover four topics:
  1. what is a compelling independent consulting offer and what it isn't, 
  2. why you need one, 
  3. why you don't and
  4. the common trap that you want to avoid. 
 This will help you transform from that feast or famine cycle and dependency on others (like recruiters), not a consulting business where you're known for something and eventually sought after. 
 
If you need help applying this to your business, reach out to schedule a strategy call with me so we can really dive into your business, get clear on your goals and challenges and figure out an action plan for you to create your compelling offer, and ultimately, the business impact and income and flexibility you desire. 
 
In this episode,
[03:36] What is a compelling consulting offer
[12:10] Why you need a compelling consulting offer
[13:41] Why you don't need a compelling consulting offer
[15:53] A trap to avoid as you’re creating your compelling consulting offer  

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