EP. 032 5 Consulting Service Offering Mistakes to Avoid

podcast Oct 21, 2021
 
 
Selling consulting services is very different from selling yourself. The most powerful selling messages focus on the client. It’s all about you solving the client’s pain points and making an impact in areas that are the highest value to them. 

Too often I see independent consultants selling themselves and their past experience versus selling the result that they can deliver to the client. 

And so in today's episode, I’m calling out the 5 common mistakes I see most independent consultants make with their consulting service offering. I want to bring them to your attention so that you can address them, and in turn, start earning more, having a more robust pipeline, and feeling more fulfilled in the work that you do because you're landing ideal clients you can’t wait to work with.

On this episode, I discuss: 
[03:50] What a service offering is
[05:00] What a service offering isn’t
[06:22] The 5 service offering mistakes and how to avoid them
[06:28] Service offering mistake #1
[09:47] Service offering mistake #2
[11:50] Service offering mistake #3
[14:12] Service offering mistake #4
[16:59] Service offering mistake #5


PUT THIS EPISODE INTO ACTION
Ready for help figuring out how to leverage these sales strategies in your IC business and ultimately double your revenue without working more? 
  • I invite you to apply for a strategy call with me. 
  • On this call, we'll dive into your business and get clear on your goals and challenges and determine an action plan for you so that you can create the business impact, income, and flexibility that you desire. 
  • To get on my calendar, please visit www.consultmelisa.com

RESOURCES MENTIONED —
EP. 031 - Avoid This Deal-Killing Mistake When Selling Your Consulting Services

ADDITIONAL RESOURCES —
  • Click here to download the 27 WAYS TO LAND YOUR NEXT CONSULTING CLIENT
  • Click here to download my CHECKLIST FOR BUILDING YOUR CONSULTING PIPELINE IN 26 MINUTES A DAY
  • Click here to download the 7 MISTAKES THAT ARE FEEDING YOUR CONSULTING FEAST OR FAMINE CYCLE
  • Click here to download my LIST OF INCOME PRODUCING ACTIVITIES FOR THE INDEPENDENT CONSULTANT 

SEE WHAT I’M UP TO —

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Learn Where Independent Consultants (Like You) Find New Clients

 

  • The ebook will give you the inspiration you need to create an endless pipeline of clients.
  • Find a business development approach that resonates with you, so can actually enjoy your marketing and sales process
  • You'll be surprised at how easy some of the methods to find and land new clients can be.
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