EP. 034 Strategies from an Expert in the Corporate Consulting Buyer (An Interview with Brian Hoffmeyer)

podcast Nov 04, 2021
 
 
According to the U.S. Bureau of Labor Statistics, the job outlook for consultants is expected to increase by 14% through 2028, proving there is plenty of opportunity in this growing field. While there are increasing opportunities for consultants overall, you’ll need to know how to monetize the opportunities for your independent consulting business.

Our guest today is Brian Hoffmeyer, SVP Market Strategies at Beeline. Brian shares with us that right now they have “325 clients and 50 billion in spend running through their system every year.” That's a massive number. There is so much opportunity out there for independent consultants who know how to take advantage of it. Brian shares with us how to do just that. 

Brian shares insights from his 17+ years working with the Fortune 1000 procurement and business teams who purchase contract labor and consulting. Listen in as Brian shares actionable tips and strategies that you can use to build and grow your IC business. 

On this episode, I discuss: 
[01:34] Meet Brian Hoffmeyer
[02:23] What Beeline is
[3:35] How an IC would interact with Beeline
[8:17] How the contingent workforce is shifting
[9:11] How Brian Hoffmeyer and Melisa met
[10:30] Current trends for IC from a demand perspective
[13:01] How to use a vendor management solution as a differentiator 
[18:18] Some unique ways that ICs can land new clients
[22:19] Why you must clearly define your status as an IC

GUEST INFORMATION —
Brian Hoffmeyer, SVP Market Strategies at Beeline
LinkedIn - https://www.linkedin.com/in/brian-hoffmeyer-3395b65\
Instagram - @homechefhoff, https://www.instagram.com/homechefhoff


PUT THIS EPISODE INTO ACTION —
Ready for help figuring out how to leverage these sales strategies in your IC business and ultimately double your revenue without working more? 
  • I invite you to apply for a strategy call with me. 
  • On this call, we'll dive into your business and get clear on your goals and challenges and determine an action plan for you so that you can create the business impact, income, and flexibility that you desire. 
  • To get on my calendar, please visit www.consultmelisa.com

ADDITIONAL RESOURCES —
  • Click here to download the 27 WAYS TO LAND YOUR NEXT CONSULTING CLIENT
  • Click here to download my CHECKLIST FOR BUILDING YOUR CONSULTING PIPELINE IN 26 MINUTES A DAY
  • Click here to download the 7 MISTAKES THAT ARE FEEDING YOUR CONSULTING FEAST OR FAMINE CYCLE
  • Click here to download my LIST OF INCOME PRODUCING ACTIVITIES FOR THE INDEPENDENT CONSULTANT 

SEE WHAT I’M UP TO —

RATE, REVIEW, & FOLLOW ON APPLE PODCASTS –
 
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — create a growing, profitable IC business. 
 
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!  
 
And, if you haven’t done so already, please consider following the podcast. New episodes drop weekly and if you’re not following, there’s a good chance you’ll miss out.

Learn Where Independent Consultants (Like You) Find New Clients

 

  • The ebook will give you the inspiration you need to create an endless pipeline of clients.
  • Find a business development approach that resonates with you, so can actually enjoy your marketing and sales process
  • You'll be surprised at how easy some of the methods to find and land new clients can be.
DOWNLOAD NOW