EP. 040 The State of Independence with McLean Robbins

podcast Dec 16, 2021
 
 
Welcome to episode 40! Today we are joined by McLean Robbins, who is the Vice President of Enterprise Marketing at MBO Partners. 

MBO Partners is an organization that helps connect over 70,000 independent consultants with enterprise clients and helps the independent consultant succeed as a business owner. 

Today we’re joined by McLean Robbins. McLean comes to us with a well-rounded experience and vantage point as she is the Vice President of Enterprise Marketing at MBO Partners and an independent consultant herself. McLean interacts with independent consultants on a daily basis and meets with enterprise leaders regularly so she has gained first-hand insights from people who are buying the services that you sell. 

McLean shares insights that she's gathered through the State of Independence study, the longest-running comprehensive look at the independent workforce. McLean shares the study results, along with her perspective, so you know how to stand out and thrive as an independent in the current corporate landscape.

Grab a notebook to take some notes because she's got lots of great nuggets to share to help you move into 2022 ready to thrive: 
  • [00:28] Intro
  • [03:35] Meet McLean Robbins
  • [05:06] The nature of our work together
  • [06:31] What is the State of Independent, Why it started, Why it’s continued
  • [09:43] Why is the IC industry growing
  • [10:36] Is it currently more competitive for ICs
  • [16:01] How enterprise businesses engage with ICs 
  • [18:37] How ICs can stand out as their market their services
  • [21:28] What is teaming and how you can use it to grow your business
  • [26:01] Best practice for teaming with other ICs
  • [31:05] Advice for growing your practice over the next 12 months
  • [33:58] Working with a large enterprise as an IC  

GUEST INFORMATION —
McLean Robbins, Vice President of enterprise marketing at MBO Partners + Owner at Lily Pod Luxury Travel
Lily Pond - https://www.lilypondluxury.com/
Linkedin - https://www.linkedin.com/in/mcleanrobbins/
MPO - https://www.mbopartners.com/meet-the-team/mclean-robbins/
State of Independence study - https://www.mbopartners.com/state-of-independence/

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