What You'll Take Away
Are you an independent consultant who’s ready to grow your business into a predictable revenue stream so you never need to worry about being forced back to corporate?
And at the same time, you want to ensure your business doesn’t take over your life, like your corporate job did?
The Grow Your Independent Consulting (IC) Business is a podcast that shares the blueprint to exactly how you can make that desire a reality.
Each week, Business Coach Melisa Liberman, brings you solo insights or informative guest interviews that will help you to accomplish your Independent Consultant business goals.
It’s time to get clear on exactly what you want and how to achieve it so that you can finally transform your work into a true business.
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According to Dr. Brené Brown, the “Vulnerability Hangover” is “the gut-wrenching feeling of shame and fear right after we undertake an emotional risk.” It’s a powerful tool for you as a business owner. Listen in to learn more.
Today I’m calling out the 5 mistakes you could be making with your consulting service offering so you can address them, and in turn, start earning more, having a consistent pipeline and feeling more fulfilled in the work you do because you're landing ideal clients you can’t wait to work with.
A common deal-killing mistake that ICs make is selling based on the assumption that a client needs your offer rather than what the client cares about. Today, I take a deep dive into this deal-killing mistake and provide an alternative approach to knowing what a prospect cares and not just assume.
Too many independent consultants are trapped in staff augmentation roles. These types of roles lead you to be underpaid, overworked and under-utilized. As a result, when you’re stuck in staff aug, you’re not creating the income and impact you desire.
Ready to finish the year strong in your consulting business? Listen in as I share a simple tool that you can use to help you finish the year strong and build momentum in your consulting business as you move into next year.
If you approach selling consulting in the same way you approach a job search, you’ll end up under-earning and under-utilized. In this episode, I share 2 differences between a job search and selling consulting services, so you can avoid these costly mistakes.
As a consultant, if you treat your business development process like a job search, you’ll trigger a feast or famine situation. Making the distinction that you’re a consultant, not a contractor or employee is important to increase the income and impact you’re making in your business.
There are six processes and routines that serve as a blueprint for your consulting business, to ensure you meet your business goals without sacrificing your personal life. Listen so you know how to establish a scalable and predictable business that consistently meets or exceeds its business goals.
As an Independent Consultant, selling is a part of the job. If you're stuck in this quandary of hating sales but knowing you need to sell in order to succeed as an independent consultant, this episode is for you. I share three strategies you can use to sell like a pro, even if you hate sales.
If you're not reaching your business goals, or if you're hitting them too easily, this episode is for you. I share the one success strategy that most independent consultants are not aware of. It’s a foundational ingredient that you’ll need if you want to grow and scale your business.
Lead generation doesn’t have to be a struggle for you as an independent consultant. Make it easier by avoiding the three most common lead generation mistakes that I share with you in today's episode, so that you stop underearning and take back control.
Listen in as I explain the concept of a compelling consulting offer. With this type of offer, you’ll move into the driver's seat of your business and escape that feast or famine cycle. Through a compelling offer, you’ll become known for and eventually sought after for what you do.
Listen in as I share my Double Method for Independent Consultants, a strategy you can use to get out in front of your business so that you're not at the mercy of it anymore and double your revenue without working more. Developing your consulting-specific business plan should be a guiding force for you as a business owner.
Most consultants think the most important skill they need is selling or negotiating. No, your success as a business owner is directly tied to how well you manage your negative emotions. Is that surprising? It was for me.
I want to share with you exactly why managing negative emotions is so crucial, and how you can manage through and continue working in spite of the negative emotions.
In this episode, I share a lead generation method to uncover new consulting clients. I’ve been using this method for over 9 years, and it’s so simple that I didn’t even realize I was marketing. I’ll walk you through this lead generation technique for your consulting practice, and share how it’s the most efficient method I’ve found to generate new leads for your independent consulting business.
As an independent consultant, it’s important to recognize that the approach you leveraged when you were an employee won’t work the same way and can even backfire on you.
In today’s episode, I share with you three common mindset traps that I see independent consultants make, that slow down the growth of their business and what to do about them.
In the episode, I will share with you the critical business question that you should ask to set yourself up for success in the second half of the year, so you finish the end of the year strong. Next, I help you understand what action plan to put in place based on your answer. I finish the episode with the two goal traps to avoid and 3 success strategies to make sure you hit (and even exceed) your business goals for this year. Listen in to learn more.
As an Independent Consultant, it’s important to refresh the way you think about money so you don’t fall into the trap of underearning and overworking. It’s a shift from the old employee mindset to a business owner mindset in the way you think about money. Listen in to learn how to avoid the employee mindset money traps and make the shift to the business owner mindset to help you to grow your business.
When you leave your corporate job, you're no longer confined by corporate life. That means you control your time. Allowing clients to control your priorities is a mistake Independent Consultants frequently make. Listen on as I share with you three ways that you can drop the employee mindset around time, and start managing your time like a successful IC business owner.
Scaling up is one the most exciting times in your IC business. This is a time where you know that your service offerings are good, you have clients coming in consistently, and you have a regular cash flow. This is what you’ve been working towards. So how do you ensure that your systems and processes will sustain your business growth?
Listen in as I share with you six tools that will help you establish a strong foundation, and that you’ll be able to grow smoothly and without roadblocks.
One of the best ways to maximize efficiency within your IC business is by utilizing productivity tools to assist with streamlining the systems and processes that keep it running. Productivity tools can create efficiencies in a number of areas across a business, including task management, strategy and planning, note-taking, and communication. The right selection of tools is key to improving productivity and efficiencies in your IC business. Listen in as I share the six time-saving tools that I use in my own business and exactly how I use them for maximum productivity and efficiency.
Do you feel obligated to check client emails, texts, and voicemails at all hours? Do you feel frustrated with your clients for placing unreasonable demands on your time? If you answered yes to any of these questions, you need to revisit your boundaries. Unless you set effective boundaries, rather than you controlling your business, your business will control you, which can quickly lead to overwhelm and burnout. Listen in as I share three steps you can use to establish client boundaries and three strategies to avoid the possible pitfalls.
Listen on as I share with you four tactics you can use to fix your dry consulting pipeline and generate a steady sales pipeline with leads and prospective clients. If you’re ready to start generating a consistent stream of leads, this episode is for you.
Listen on as I share with you four specific reasons why your pipeline is empty and help you to never be in this situation again. Once you understand the root causes of an empty pipeline (hint: it’s not a lack of time), then you can be proactive in your sales strategy and avoid this nightmare situation. Instead of panicking, use my 26 Minute Lead Generation Method as a part of your larger strategy to ensure that your pipeline is filled with a steady stream of leads.
Listen on as I share how to get clear on your ideal client persona, so you create a pipeline of ideal consulting clients. This process will help you gain more confidence and clarity in terms of how you should be marketing your business.
Listen on as I share the 4 most common mistakes made on the first call with your ideal prospective client and my 5-part formula for making the first call with your ideal prospective client productive and easy.
On Episode 007, I share the formula you can use to motivate your ideal prospective client to book the first call with you. This formula will not only result in your prospect booking an initial call, but they’ll also be excited to meet with you.
I’m sharing a doable, effective, and simple way to find your ideal consulting clients. You can fill your pipeline with higher-quality, and more volume of your ideal clients, not just any clients. This simple process will show you how.
I’m sharing with you the 9 ingredients that you need to accomplish time flexibility, money, and the impact that you want to be making while scaling your business and maintaining a strong IC foundation.
I’m sharing a simple framework that you can use to determine if it’s time to return to corporate or if you should continue working as an independent consultant.
I’m sharing why client dependency is a problem (beyond the obvious risk) for Independent Consultants, how to find the root cause of why you’re depending on one client, and how to diversify your business (even if you think you don’t have time..
Business development is a critical component to the growth and survival of your Independent Consulting company. Business development includes executing activities that create a pipeline of opportunities and a process to pitch, sell and close the work.
Finding time for new business development can be difficult for many Independent Consultants.
Quitting your corporate job and launching your Independent Consulting business is the first step. Finding people to actually use your service is a key to your success and survival as an I.C. During my journey, I have learned many lessons about landing clients, and I want to share them with you.
Most ICs think the quality and helpfulness of their network and the economy are the biggest barriers to landing new clients
This podcast is for you if you’re an Independent Consultant and
You’re worried you won’t be able to maintain a steady flow of clients (and income)
You’re struggling to balance working on your business, while also delivering client work
- You haven’t shifted from thinking as an employee to thinking as a business owner and CEO